When I sat down with Ghost from Show Dem Camp for Life to a Teee, I knew we were about to have one of those conversations that cuts straight to the core of what it means to build something meaningful. What I didn’t expect was just how much his journey would mirror the questions so many of us wrestle with daily: How do you create a path when none exists? What does it really cost to build your legacy? And how do you keep believing in yourself when the world calls you crazy?
But more importantly, this conversation reminded me of something I hold sacred: I rarely have people in my world who I don’t find honourable. Ghost is one of those people. His integrity, his commitment to his craft, and the way he and Tec have built Show Dem Camp isn’t just inspiring; it’s a masterclass in how legacy is truly created.
The Power of Creating Your Own Path
Here’s what I love most about Show Dem Camp as a collective: they created a path when there wasn’t one for them.
Think about that for a moment. In an industry that often tells you what box to fit into, what sound to chase, what success should look like, Ghost and Tec built something entirely their own. They didn’t wait for permission. They didn’t follow someone else’s blueprint. They drew their own map and walked it, even when people couldn’t see where they were going.
This is why Life to a Teee exists. I created this podcast to encourage people to tell their own stories, leave their own legacy, and create their own blueprint. Because the truth is, we often have to build our own road. And when we do, people will think we’re crazy. They’ll call our dreams unattainable. We have to consistently prove them wrong.
Integrity: The Foundation of Lasting Legacy
What sets Show Dem Camp apart isn’t just their talent or their innovation—it’s their integrity. This rap duo has built a legacy that endures not because of shortcuts or compromises, but because of an unwavering commitment to their values and their craft.
In our conversation, this became crystal clear. Ghost spoke about the choices they’ve made over the years, the partnerships they’ve turned down, and the quick money they’ve refused when it didn’t align with their vision. Sometimes, the integrity of this rap duo is what keeps their legacy alive when trends fade and hype dies down.
There’s something profound about building with people whose word means something, whose handshake is binding, whose vision extends beyond personal gain to community impact. That’s the kind of person I want in my circle. That’s the kind of leader I want to spotlight on this platform.
The Real Talk: Parenting, Ambition, and Vulnerability
What made this conversation with Ghost so powerful was the vulnerability. Here’s one of Nigeria’s most influential rappers, sitting with me, openly discussing how parenting has shaped his goals and ambitions. We talked about what it means to build something no one has built before—the Palm Wine Music Festival, a cultural movement that’s redefining what African music festivals can be.
As a parent myself, these conversations hit differently. We discussed how becoming a father changes your relationship with risk, with time, with legacy. It’s one thing to bet on yourself when you’re only responsible for your own dreams. It’s another thing entirely when you’re building something for the next generation to inherit.
Ghost shared how parenting has sharpened his focus, made him more intentional about the moves he makes. Every decision isn’t just about the immediate win—it’s about what he’s leaving behind. The blueprint he’s creating isn’t just for himself; it’s for his children, for the artists coming up behind him, for an entire generation of African creatives who need to see that there’s another way.
But we also talked about the sacrifice.
When you’re building something truly new, it requires a lot more than most people are used to giving. It demands sacrifice and discomfort. It means leaving secure jobs and taking bold, big moves. It means late nights and early mornings. It means missing moments because you’re building for more moments in the future.
And the reason so many people don’t? They don’t believe in themselves enough to make those leaps.
When Others Believe in You More Than You Believe in Yourself
Here’s something that can be life-changing: sometimes having people who believe in you more than you believe in yourself makes all the difference.
This came up naturally in our conversation because it’s the Show Dem Camp way. They’ve been in rooms where they saw potential in artists before the world did. They’ve put their resources, their platform, their reputation behind people when no one else would.
I’ve experienced this in my own life—having people see something in me that I couldn’t yet see in myself. That belief becomes oxygen when you’re suffocating in doubt. It becomes fuel when you’re running on empty. It becomes proof when you’re questioning everything.
This is what mentorship really looks like. It’s not just advice or networking, it’s a belief that carries someone through the gap between who they are and who they’re becoming.
Ghost and Tec have done this repeatedly. They’ve had that belief for so many artists. And in our conversation, Ghost talked about how that responsibility—being someone’s believer, it’s sacred. You don’t take that lightly. You show up. You stay consistent. You prove that their trust in you, and your trust in them, wasn’t misplaced.
The Myth of “Giving Up” vs. Getting Strategic
Recently, someone told me they felt like they were giving up on themselves. They’d been an entrepreneur since 18, and they’d recently entered the corporate workforce. In their mind, getting a job meant abandoning their dream.
But here’s what I always encourage: do both.
Get the experience from corporations while understanding how to run your own business. Why? Because your life is your own business. You are your own brand. As an executive and a marketer, I’ve learned that strategic experience isn’t the opposite of entrepreneurship; it’s fuel for it.
Show Dem Camp didn’t build their empire in a vacuum. They understood the industry, learned the game, and then rewrote the rules. That’s not a compromise. That’s just wisdom.
Winning Against All Odds
What I love most about Show Dem Camp is that they consistently win against all odds. They bet on themselves when no one else would. In our conversation, Ghost walked me through moments when the industry said no, when the gatekeepers shut doors, and when the path forward seemed impossible.
But they didn’t stop. They didn’t pivot to what was safe. They doubled down on their vision.
This is what separates legacy builders from trend followers. Legacy builders understand that the work isn’t about immediate validation, it’s about long-term impact. Show Dem Camp didn’t build Palm Wine Music Festival to compete with what already existed. They built it to create what was missing. They built it to give African music culture a stage that honoured its roots while pushing it forward.
But more than that, they’ve helped shape the careers of so many entertainers we all love today. This is where integrity and legacy intersect. They could have built something solely for themselves, but instead, they built something that creates space for others.
I remember meeting Tems before she became Tems. Ghost was there, and Tec looked at me and said, “Tope, she’s a star. She’s a star. I see it, I know it.”
Now? Tems is one of the biggest stars to come out of Africa, dominating global charts and winning Grammys.
That moment stays with me because it’s proof of what happens when people with integrity see your potential and bet on you. Tec didn’t just say those words—Show Dem Camp backed them up with action, with platform, with opportunity. That’s what believing in someone looks like in practice.
And this is what they’ve done for countless artists. They’ve created an ecosystem where talent can thrive, where experimentation is encouraged, and where African music can be both rooted in tradition and boldly innovative.
An honourable mention to their management, Godwin Tom, Nikita Chauhan, and so many others who have been supporting them in every season
Your Legacy is Waiting
So what does this mean for you?
It means your “crazy” idea might be exactly what the world needs. It means the path you’re building, even if no one understands it yet, is valid. It means the sacrifices you’re making matter.
We don’t talk enough about what it really takes to build something meaningful. We see the success, the festivals, the awards, the recognition. But we don’t always see the years of doubt, the financial sacrifices, the relationships tested, the moments when quitting seemed easier than continuing.
Ghost and Show Dem Camp’s story is proof that integrity compounds over time. That betting on yourself—and on others—creates returns that money can’t measure. That the road you build becomes the bridge others will cross.
Whether you’re in the office or the living room, whether you’re working a 9-to-5 while building your side hustle or going all-in on your vision, remember this: you are creating your blueprint. Your life is your business. Your story is your legacy.
Find people who believe in you more than you believe in yourself. Be that person for someone else. Build with integrity even when it’s harder than cutting corners. Create the path even when you can’t see where it leads.
The question isn’t whether you can do it. It’s whether you believe in yourself enough to start.
And if you don’t believe yet? Find someone who does. Let their belief carry you until yours catches up. That’s how legacies begin.
This episode of Life to a Teee is available now on all podcast platforms. Join the conversation about legacy, leadership, and living with intention. From Lagos to London to New York, we’re redefining success on our own terms, one honest conversation at a time.